Execution
Six-prong strategy
Marketing the Elysium database will focus on a six-prong strategy.
Acquisition of privately owned smaller social media platforms averaging 8-12 million members. Targets include BeReal, Bluesky, Mastodon, Lemon 8, Noplace, and Threads. Objective: acquire end-users who generate immediate revenue as members.
Acquisition of privately owned smaller eCommerce platforms averaging 1.5-2 million members. Targets include WooCommerce, AB Tasty, Square Online, Tapestry, Provi, and Babylist. Objective: acquire end-users who generate immediate revenue as vendor members and advertisers.
Traditional and direct marketing through advertising - TV, Internet, and media. Elysium is both an eCommerce platform and a social media platform, so it can draw from both types of user pools.
LinkedIn, Facebook Pages, and Telegram, Viber & WhatsApp channels - building professional reach and always-on community touchpoints around the Smart Mall.
YouTube, Instagram, and TikTok Shorts - high-frequency short-form video showcasing Elly, the avatars, and the Smart Mall experience.
A business-sector podcast distributed on YouTube, Spotify, Rumble, and Apple Podcasts - positioning Elysium's leadership within the commerce and AI conversation.
Tailwinds
$0.0T
Global eCommerce market, 2023
Projected to grow to US$183.8T by 2032 - 27.16% per annum (IMARC Group).
$0.0T
Global online retail sales, 2023
Projected to reach $6.8T by 2028 - 8.9% per annum (Forrester).
$0.00B
Global social media market, 2025
Projected to reach US$466.56B by 2029 - 13.3% per annum.
While AI is being incorporated into most platforms, the current level is narrowly focused - principally historical-interpretation data analysis. Elysium sits at the intersection of two aggressively growing verticals, with the AI brain (Elly) as the differentiator.
Elysium is software-driven. In conjunction with the figures above, the Company tracks the immersive-marketing sector via Fortune Business Insights' Immersive Marketing Market study. Fortune Business Insights - Immersive Marketing Market ↗